CommsAdda Celebrates National PR Day with Successful Knowledge Session on AI-powered Crisis Communication
CommsAdda, a volunteer-led community of senior Corporate Communications & Marketing professionals, recently celebrated National PR Day with a successful knowledge session focused on “AI-powered Crisis Communication.” The session, held at the Egis India premises in Gurgaon, attracted approximately 30 senior professionals from the industry.
Moderated by Piyali Mandal, a seasoned crisis communications advisor and founder of The Media Coach, the session delved into the role of artificial intelligence in crisis communication strategies. Attendees gained insights into leveraging AI-powered tools for real-time monitoring, sentiment analysis, and proactive crisis management.
Piyali emphasized the importance of incorporating AI into crisis communications strategies, especially in today’s fast-paced digital landscape where the timeframe for crisis response is shrinking. The session explored different AI types and applications, showcasing how AI can revolutionize crisis communication by creating data-driven strategies and enhancing the crisis lifecycle from risk assessment to response and recovery.
Advancements like predictive analytics and AI-powered audience segmentation were highlighted for better crisis management. The session also addressed challenges such as data bias, security concerns, and the concept of “AI washing,” offering practical solutions and emphasizing responsible AI use through tools like Canva AI.
Mrinall Dey, a veteran communications professional and co-originator of CommsAdda, expressed delight in hosting the knowledge session on National PR Day. He highlighted the importance of continuous learning and professional development in the communication industry, especially in leveraging AI technology to respond swiftly and effectively to crises.
The session included a live simulation exercise where participants applied AI-powered tools to manage a simulated crisis scenario, gaining practical insights into the application of AI in crisis management. CommsAdda’s proactive approach in keeping its members informed and empowered through such sessions was commended by attendees.
Overall, the knowledge session on “AI-powered Crisis Communication” was a success, showcasing the importance of integrating AI into communication strategies for effective crisis management in today’s dynamic business environment.
