Boscobel Marketing Communications Releases Second Annual Report on Government Contracting Journalism
Boscobel Marketing Communications Releases Second Annual Report on Government Contracting Journalism
WASHINGTON, April 24, 2024 (GLOBE NEWSWIRE) — Boscobel Marketing Communications, a PR firm serving government contractors in the D.C. area, has announced the release of its second annual report on government contracting journalism. The State of GovCon Journalism Survey 2024 delves into emerging trends and critical insights within the industry and their impact on marketing to the government.
“In a space as intricate and dynamic as government contracting, it’s critical to understand the ins and outs of every facet of this industry, and the reporters who cover it,” said Joyce Bosc, CEO and president of Boscobel. “Reporters are the unsung heroes working tirelessly behind the scenes, navigating complex details and rapidly evolving landscapes to deliver clear, concise stories that keep us informed and engaged.”
The report highlights several key findings, including an increase in reporters using LinkedIn by 8% and a decrease in X usage by 9%. It also reveals that press releases remain the top story source for GovCon reporters, and that a significant portion of reporters focus solely on covering large companies. Additionally, the report explores the use of AI in journalism and the preferences of reporters when it comes to receiving pitches and accessing thought leaders.
Reporters who participated in the survey shared tips on how small and mid-tier contractors can get more coverage, connect with reporters, and make an impact with B2G M&A communications. The survey primarily focused on responses from seasoned reporters, with nearly 60% having more than 20 years of experience in journalism.
To access the full report, visit Boscobel’s Resources page. Boscobel is a full-service B2G PR and marketing firm that specializes in serving government contractors, with a focus on aerospace, AI, cybersecurity, defense, and more. For more information, visit www.boscobel.com.
Press Contact:
Joyce Bosc
301-717-9529
[email protected]
This report provides valuable insights into the world of government contracting journalism and the role of reporters in keeping the industry informed and engaged. It sheds light on the evolving trends and preferences within the industry, offering valuable information for government contractors looking to enhance their marketing strategies.
