Femi Adeniran, Director of Corporate Communications and CSR at Airtel Nigeria, Speaks at Nigeria Public Relations Week in Abeokuta
Femi Adeniran, director of Corporate Communications and CSR at Airtel Nigeria, captivated the audience as a special guest speaker at the Nigeria Public Relations Week in Abeokuta. Alongside a panel of esteemed professionals, Adeniran emphasized the crucial role of public relations practitioners in cultivating goodwill as a vital corporate investment.
During the panel discussion on ‘Brand PR, Corporate Communications, and the Bottom Line,’ Adeniran highlighted the significance of organizations understanding the value of goodwill and how it directly impacts business success. He stressed the responsibility of PR professionals in filling the “bucket of value” through effective communication, stakeholder management, and relationship building.
Moderated by Victoria Uwadoka from Nestle Nigeria, the panel also featured industry experts such as Abiona Babarinde from Coscharis Group, Chineze Amanfo from 9 Mobile, and Matthew Ndiana-Abasi from Aiteo. The discussion delved into the benefits of Corporate Social Responsibility (CSR) initiatives and their alignment with a brand’s core values.
Babarinde emphasized the distinction between marketing for branding and PR for earning public trust and loyalty. Adeniran shared Airtel’s commitment to digital education through partnerships with UNICEF, impacting over 600,000 children in Nigeria.
The speakers highlighted the importance of integrating CSR initiatives that align with core business values to drive sustainable growth and community enrichment. The discussion also touched on key topics such as measurement and evaluation, the relationship between PR and marketing, and the strategic use of technology in enhancing business profitability.
Overall, Femi Adeniran’s insights at the Nigeria Public Relations Week underscored the essential role of PR in building goodwill, fostering relationships, and driving business success through strategic communication and community engagement.
