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Industry Veterans Dave Samson and Adam Cossman Join Highwire PR Board of Directors
Highwire PR, a leading communications and marketing partner for global technology and healthcare companies, has made a strategic move to bolster its board of directors with the appointment of industry veterans Dave Samson and Adam Cossman. The duo brings with them a wealth of experience and expertise in key growth areas such as healthcare, digital, analytics, and corporate communications.
Dave Samson, with over four decades of experience in communications, will provide valuable insights on corporate communications strategy and C-level stakeholder engagement. Having worked with major brands like Chevron, Levi Strauss & Co., IBM, and Oracle, Samson’s expertise in designing and executing communications solutions for complex issues will be a valuable asset to Highwire.
Adam Cossman, a seasoned veteran in marketing and communications services, will offer counsel on healthcare, analytics, digital, and acquisition strategy for Highwire. With a background in leading successful communications, tech, data, and analytics companies, Cossman’s experience in M&A and healthcare will be instrumental in driving the agency’s growth strategy.
Both Samson and Cossman expressed their excitement to join Highwire at a pivotal time for the agency, with the increasing impact of AI on the communications and marketing industry. Their addition to the board is expected to further strengthen Highwire’s position as a modern communications and marketing organization focused on delivering impactful results for its clients.
Kathleen Gratehouse, principal and co-founder of Highwire, praised the appointment of Samson and Cossman, referring to them as industry powerhouses who will bring impactful insights to the agency and its partners. Their expertise is set to fuel the addition of new services and opportunities as Highwire continues on its growth trajectory.
With the addition of Dave Samson and Adam Cossman to its board of directors, Highwire PR is well-positioned for significant growth and success in the ever-evolving technology and healthcare communications landscape.
