Photo credit Source : indiantelevision.com
SGA PR Announces Partnership with The Sleep Company to Strengthen Position in D2C Brand Communications Space
SGA PR, a leading Indian consultancy specializing in business-oriented communications services, has announced a strategic partnership with The Sleep Company (TSC), a prominent comfort-tech brand. This collaboration aims to further enhance SGA PR’s presence in the direct-to-consumer (D2C) brand communications space.
As part of the partnership, SGA PR will serve as a key strategic partner for TSC, overseeing all aspects of their communications strategy as the brand embarks on its next phase of growth. TSC is known for its innovative sleeping and sitting solutions, disrupting the D2C market with its science-backed product portfolio.
With this partnership, SGA PR solidifies its position as one of the few consultancies in India offering comprehensive ‘go-to-market’ communications solutions for companies in various sectors, including D2C, finTech, healthtech, B2B Saas, Web 3.0, and blockchain.
Rahul Jain, Partner and Jt CEO of SGA PR, expressed excitement about welcoming The Sleep Company to their family. He highlighted TSC’s dedication to providing world-class comfort-tech solutions and their commitment to growth, aligning perfectly with SGA PR’s expertise in crafting innovative and engaging communication strategies for consumers.
India’s D2C market is witnessing rapid growth and is projected to reach $100 billion by 2025, making it the world’s third-largest online shopping base. TSC, as a prime example of this D2C boom, is poised to become one of India’s most preferred consumer brands.
Ripal Chopda, CMO of The Sleep Company, shared his enthusiasm for the partnership with SGA PR, praising their strategic thinking and consumer-focused approach. He believes that SGA PR is the ideal partner to help TSC communicate its next chapter of growth and solidify its position as a leading comfort-tech brand.
The collaboration between SGA PR and The Sleep Company signifies a significant milestone in the D2C brand communications space, showcasing the potential for growth and innovation in India’s rapidly expanding market.
