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Stagwell Acquires Montreal-Based Luxine Relations Publiques, Launches LuxineVeritas in Quebec
Stagwell Acquires Montreal-Based Luxine Relations Publiques, Launches LuxineVeritas
In a strategic move to expand its presence in the Quebec market, Stagwell (NASDAQ: STGW) has acquired Montreal-based Luxine Relations Publiques, a full-service PR and Influencer Marketing agency. The newly augmented offering will operate as LuxineVeritas, combining the expertise of Luxine with Veritas Communications (Veritas) to focus on local markets across Canada.
Luxine, founded 12 years ago by industry-leading founder Caroline Dubé, has established itself as a corporate and consumer boutique PR agency in Montreal with A-List clients and the strategic and creative heft of larger, national agencies. The acquisition of Luxine will bolster Veritas’ ability to meet the demand for made-in-Quebec strategies for Quebec-based audiences.
Mark Penn, chairman and CEO of Stagwell, emphasized the importance of the Quebec market, citing its deep technology roots and leading-edge creative talent. Krista Webster, CEO of Veritas, highlighted Dubé’s market insight and ability to influence outcomes, particularly in the Quebec market.
Dubé, along with her talented team of seasoned PR, influencer, and social practitioners, have joined the existing Veritas team in Montreal and are already making an impact for national clients. The agency will operate under the banner LuxineVeritas, recognizing Luxine’s roots in Quebec and history of excellence in the market.
“I was drawn to Veritas because of Webster’s commitment to ensuring Quebec plays an equal voice in how the agency grows and serves clients. Nurturing Quebec-based clients and delivering our personalized approach to media will continue to be a priority as we enter this next chapter,” said Dubé.
Veritas Communications, the most creatively awarded Canadian PR agency globally, and LuxineVeritas aim to inspire positive word-of-mouth and drive brand preference across sectors and industries. With offices in Toronto and Montreal, the agency combines advanced technology with modern marketing trends to help brands reach their goals.
Stagwell, the challenger network built to transform marketing, continues to drive effectiveness and improve business results for its clients. The acquisition of Luxine Relations Publiques marks a significant step in Stagwell’s growth strategy to focus on local markets across Canada.
For more information, visit the original press release here: [Stagwell Acquires Montreal-Based Luxine Relations Publiques](https://www.prnewswire.com/news-releases/stagwell-stgw-acquires-montreal-based-luxine-relations-publiques-302134311.html)
