Photo credit Source : ca.finance.yahoo.com
EvolveMKD Unveils BrandWave™ in Third Annual “Evolution of Communication” Study
EvolveMKD, a leading marketing and communications firm based in New York City, has unveiled its groundbreaking new tool, BrandWave™, designed to revolutionize the way marketers understand and optimize their marketing activities. The launch of BrandWave marks the third annual “Evolution of Communication” study conducted by EvolveMKD, which gathered key marketing data from 50 U.S. based brands across more than 20 industries.
BrandWave is a dynamic reinvention of the traditional consumer funnel, providing brands with a new way to analyze and act on the consumer journey. By measuring the impact and effectiveness of marketing activities, BrandWave enables companies to fine-tune their messaging and volume to better reach and engage their target audience.
Megan Driscoll, CEO and Founder of EvolveMKD, emphasized the importance of understanding the waves brands make in the market, stating that traditional consumer funnels are no longer sufficient in today’s rapidly evolving marketing landscape. The BrandWave study identified key insights, such as the importance of stability across the wave, commonalities among brands with similar waves, and the critical role of awareness in brand health.
Alex Christian, Vice President of Research and Analytics at EvolveMKD, highlighted the shift from the traditional linear consumer funnel to the dynamic and nuanced approach of BrandWave. The study revealed that consumers no longer follow a linear path to purchase, and brands must adapt their strategies to align with the changing patterns and amplitudes of consumer engagement.
Marketing professionals and communications experts can now leverage BrandWave to gain a deeper understanding of consumer behavior and guide their strategies more effectively. To learn more about the Evolution of Communication and BrandWave, visit EvolveMKD.com/research.
About EvolveMKD:
EvolveMKD is a public relations and digital communications agency dedicated to helping companies navigate the evolving landscape of consumer engagement. Through strategic thinking and flawless execution, EvolveMKD aims to become the leading brand storytellers in the communications space.
For more information, contact EvolveMKD at [email protected] or 646-517-4220.
Source: EvolveMKD
