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Gregory FCA Acquires Financial Strategic Communications Agency BackBay Communications
Gregory FCA Acquires Financial Strategic Communications Agency BackBay Communications
In a strategic move to expand its financial expertise and offerings, Gregory FCA has acquired BackBay Communications, a financial strategic communications agency. This marks Gregory FCA’s third acquisition backed by minority investor Copley Equity Partners, following the acquisitions of creative marketing agency KM Digital and B2B PR firm Affect.
The addition of BackBay brings a bench of financial expertise to Gregory FCA, with PR and content professionals including former journalists and analysts from reputable publications such as The New York Times, Money, S&P Global, Celent, and American Banker. Gregory founder and CEO Greg Matusky stated in a LinkedIn post that the acquisition makes Gregory the sixth-largest financial PR firm in the nation.
For BackBay, the acquisition provides access to Gregory’s investor relations, creative services, and digital marketing capabilities, as well as its portfolio of artificial intelligence tools. BackBay will continue to operate under its name, with founder and CEO Bill Haynes serving as EVP and MD.
There are no current client conflicts between the teams, and the agency intends to maintain the BackBay brand to address any potential issues that may arise. The agency has confirmed that no layoffs have taken place as a result of the acquisition.
BackBay is a financial comms agency with offices in Boston and London, offering services in asset and wealth management, fintech, ESG and impact investing, and private markets. Gregory FCA, headquartered in Ardmore, Pennsylvania, with an office in New York, boasts a client portfolio that includes Lyft, Goldman Sachs, The Ritz-Carlton Residences, People’s United Bank, Allianz, and Amazon Pay.
The financial details of the deal, which closed on Tuesday, were not disclosed. This story was updated on May 15 with additional information.
