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Exciting Partnerships and Launches in the Corporate Communications Industry
Barabino & Partners, Italy’s largest corporate communications firm, has announced its merger with Excellera Advisory Group, the country’s top corporate affairs advisory group. This strategic move is set to be completed by the end of May, with Barabino & Partners continuing to operate under the B&P brand. Founded in 1985 by Luca Barabino, who will remain CEO, and Federico Steiner, who will continue as general manager, the firm’s Genoa office will be added to Excellera’s existing locations in Milan, Rome, and Treviso.
In addition to this merger, Excellera is also acquiring Community, a reputation management firm, to further strengthen its presence in Italy. CEO Paolo Zanetto emphasized the importance of maintaining the management autonomy of each brand to foster growth for both the individual companies and the group as a whole.
In other news, Abel Communications has launched “Expertise, Amplified,” an on-demand thought leadership program aimed at raising the profile of subject matter experts. The program offers services such as media relations, media training, award nominations, speaking engagements, and content creation. With monthly “Hot Topics” calls, quarterly strategy meetings, and customized reporting, the program is designed to provide a structured plan for thought leaders to enhance their visibility.
Furthermore, 160/90, a cultural marketing agency under Endeavor, has partnered with social fintech platform Lumanu to introduce Integrated Creator Commerce. This offering includes creator sourcing, performance media, and affiliate marketing, allowing for deeper and more beneficial relationships between creators and brands. Lumanu co-founder and CEO Tony Tran believes that this collaboration has the potential to shape the future of how creators and brands collaborate, ultimately delivering a stronger return on investment.
These recent developments in the corporate communications and marketing industry highlight the importance of strategic partnerships and innovative programs in driving success and growth for businesses in Italy and beyond.
