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Tech Money and Political Ads: Do They Actually Work?
The U.S. presidential election is just around the corner, and campaign ads are flooding the airwaves. Tech money is playing a significant role in funding these ads, with crypto money, VC money, and even Musk money being poured into the campaigns. But do these political ads actually work?
According to research from Northwestern Kellogg, campaign ads do have an impact. Positive ads can stimulate voter turnout, while negative ads, especially those closer to election day, can boost voter turnout for the favored candidate while suppressing overall turnout.
However, the effectiveness of these ads may vary depending on the location. In some cases, voters may turn out in areas where the race isn’t close enough to make a difference. But in crucial swing states, the impact of these ads could be significant.
As the election draws near, the battle for voters’ attention continues to intensify. Stay tuned for more updates on the U.S. presidential election and the role of tech money in shaping the outcome.
