Crystal Woody Appointed Managing Director of Actual Agency, a Millwright Holdings Company
Actual Agency, a leading integrated communications agency under Millwright Holdings, has announced the appointment of Crystal Woody as its new Managing Director. With over two decades of experience in strategic communications across various sectors such as B2B tech, data and analytics, security, AI, SaaS, Martech, and Fintech, Woody is poised to drive the agency and its clients towards significant growth and success.
In her new role, Woody will be responsible for overseeing all aspects of agency operations, guiding client success, nurturing team leadership, and leading business development initiatives. Her appointment underscores Actual Agency’s commitment to providing exceptional service and achieving positive client outcomes.
Prior to joining Actual Agency, Woody led global communications for Privitar, a data privacy software vendor acquired by Informatica in June 2023. During her tenure, she played a key role in shaping the company’s go-to-market strategy and positioning it as a leading data security platform provider. Woody’s experience also includes serving as VP of Strategic Communications at Carlton PR & Marketing and holding a leadership position in the corporate communications team at Constant Contact.
Erin Vadala, Group President and Chief Client Officer at Millwright Holdings, praised Woody’s impact on the team and clients, expressing confidence in her ability to elevate Actual Agency’s performance. Woody’s academic background includes studies in PR/Marketing Communications and Spanish at Simmons University.
Actual Agency is a boutique strategic communications firm specializing in B2B enterprise technologies such as AI, data, security, fintech, SaaS, and professional services. The agency employs data-backed strategies to build integrated communications programs aimed at reducing buyer decision risk and driving outstanding results for clients. With teams in Boston, New York, Portland, and Washington, Actual Agency services clients across North America.
For media inquiries, please contact Erin Vadala at [email protected]
Overall, Crystal Woody’s appointment as Managing Director of Actual Agency marks a significant milestone for the agency and sets the stage for continued growth and success in the realm of integrated communications.
