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Highwire PR Appoints Industry Veterans Dave Samson and Adam Cossman to Board of Directors for Growth Strategy in Technology and Healthcare Sector

Highwire PR, a leading communications and marketing partner for global technology and healthcare companies, has made significant additions to its board of directors with the appointment of industry veterans Dave Samson and Adam Cossman. The move is aimed at supporting the agency’s growth strategy, particularly in healthcare, digital, analytics, and corporate communications.

Dave Samson, a seasoned professional with over four decades of experience in corporate communications, will bring his expertise in C-level stakeholder engagement and overall agency strategy to Highwire. Having worked with major brands such as Chevron, Levi Strauss & Co., IBM, and Oracle, Samson has a wealth of experience in handling complex and sensitive issues, including activist campaigns, mergers and acquisitions, and international policy matters.

Adam Cossman, a 24-year veteran in marketing and communications services, will provide counsel on healthcare, analytics, digital, and acquisition strategy for Highwire. With a background in leading successful communications, tech, data, and analytics companies, Cossman’s experience includes launching Real Chemistry’s Health Technology business unit, which housed the firm’s Analytics & Insights and Targeting & Engagement solutions.

Both Samson and Cossman expressed their excitement about joining Highwire at a pivotal time for the agency. They believe in the firm’s exceptional talent and leadership, as well as its reputation in the marketplace. Their addition to the board is expected to bring impactful insights and fuel the growth trajectory of Highwire as it continues to expand its services and opportunities.

Kathleen Gratehouse, principal and co-founder of Highwire, praised the appointment of Samson and Cossman, referring to them as industry powerhouses who will strengthen the agency’s position as a modern communications and marketing organization focused on impact. Their expertise is seen as instrumental in driving Highwire’s growth journey forward.

Highwire, which received a strategic investment from Shamrock Capital in late 2022, is known for its inclusive strategic communications and digital marketing services tailored for category leaders in the technology and healthcare sectors. The agency’s fully integrated programs leverage digital and social media channels, media relations, and creative services to drive businesses forward.

For more information about Highwire, visit www.highwirepr.com or follow @highwirepr. Contact Natalie Pacini at [email protected] for further inquiries.

Photos accompanying this announcement can be viewed at the following links:
– https://www.globenewswire.com/NewsRoom/AttachmentNg/b3c77561-d712-4658-9c5f-db9f6467c7e0
– https://www.globenewswire.com/NewsRoom/AttachmentNg/a657bc39-d1de-4f5e-a391-39ed2e905fa6

This strategic move by Highwire PR signifies its commitment to growth and innovation in the ever-evolving landscape of communications and marketing.