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Hotwire Launches Global AI Innovation Team and First AI Tool to Understand Brand Presence in Generative AI and Chatbots
Hotwire Launches Global AI Innovation Team and First AI Tool
Hotwire, a global technology agency, has recently announced the launch of an AI Innovation team and the introduction of their first proprietary AI tool. The new team will be led by Sven Winnefeld, who has been appointed as the vice president of AI Innovation. Winnefeld, based in Frankfurt, will be responsible for advising clients on AI strategies and communications programs, as well as developing additional AI tools.
The agency’s first AI tool, GAIO, will enable brands to utilize Generative Artificial Intelligence Optimization (GAIO) to analyze brand mentions on various AI platforms such as ChatGPT, Claude, Gemini, and Perplexity. This tool will help brands understand how generative AI-powered research and responses are impacting their reputation and visibility, allowing them to prioritize media outlets, channels, and influencers in their PR and communications strategies.
Heather Kernahan, Hotwire’s global CEO, emphasized the importance of AI in PR and marketing, citing a report that shows a significant increase in the use of generative AI tools among PR professionals. Kernahan believes that by focusing on AI innovation for communications and marketing, Hotwire can provide clients with unique insights and technologies to stay ahead of competitors.
Winnefeld echoed Kernahan’s sentiments, stating that as consumers and B2B buyers rely more on Generative AI for research, it is crucial for marketing and communications teams to understand how to leverage these tools effectively. He sees Hotwire’s new AI tool as just the beginning of their efforts to help clients create more impactful marketing and communications programs for the future.
Earlier this year, Hotwire released the Brand Narratives in the Age of AI report in collaboration with the think tank House of Beautiful Business. The report offers a brand positioning framework that comms and marketing leaders can use to craft AI narratives and benchmark their strategies.
Overall, Hotwire’s launch of the AI Innovation team and their first AI tool demonstrate their commitment to leveraging AI technology to provide clients with valuable insights and strategic solutions in the ever-evolving digital landscape.
