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Hotwire Launches Global AI Innovation Team and Proprietary AI Tool GAIO.tech to Transform Brand Reputation and Influence
Hotwire Launches Global AI Innovation Team and Proprietary AI Tool GAIO.tech
Hotwire, the global communications and marketing consultancy, has made a significant move in the world of AI with the launch of its global AI Innovation team and the introduction of its first proprietary AI tool, GAIO.tech. This tool aims to provide unique insights into brand reputation, influence, and recommendations by AI chatbots such as ChatGPT, Claude, Gemini, and Perplexity.
The appointment of Sven Winnefeld as Vice President, AI Innovation to lead the AI team signifies Hotwire’s commitment to helping global brands leverage AI as part of their marketing and communications strategies to achieve their business goals. The team will not only consult clients on their AI strategies but also develop a suite of proprietary AI-powered solutions.
Heather Kernahan, Global Chief Executive Officer at Hotwire, emphasized the importance of AI in PR and marketing, citing MuckRack’s State of AI in PR 2024 report, which shows a significant increase in the use of generative AI tools by PR professionals. By launching a dedicated team for AI innovation, Hotwire aims to provide clients with a competitive edge through unique AI insights and technologies, all while ensuring responsible use of AI.
GAIO.tech will enable marketing and communications professionals in technology and innovation companies to better understand how their brand and products are perceived by AI chatbots. By using Generative Artificial Intelligence Optimization (GAIO), brands can identify key publications, influencers, and channels that are frequently sourced by AI chatbots, allowing them to tailor their PR and marketing strategies accordingly.
Sven Winnefeld, VP, AI Innovation at Hotwire, highlighted the importance of understanding consumer behavior in relation to AI tools and developing strategies to position companies and products effectively. GAIO.tech is just the beginning of Hotwire’s journey in leveraging AI to provide clients with the insights needed to create effective marketing and communications programs for the future.
Hotwire’s continued focus on AI consultancy is evident through the launch of their report titled “Brand Narratives in the Age of AI,” in partnership with House of Beautiful Business. This report explores the AI trends and narratives shaping the business landscape and offers a brand positioning framework for communication and marketing leaders.
Hotwire will be showcasing GAIO.tech and discussing Generative AI Optimization at the upcoming AMEC Global Summit, further solidifying their commitment to helping clients navigate the future of communications measurement in the AI era.
For more information about Hotwire’s AI consultancy and the capabilities of the AI team and technology, visit their website. Hotwire is a leading tech PR, communications, and marketing consultancy, known for its expertise in helping technology brands scale and support their businesses globally.
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