Photo credit Source : campaignme.com
Meet Nayera Yasser: PR & Communications Consultant Making Waves in 2024
Nayera Yasser, a 30-year-old PR & Communications Consultant at Ethara, has been nominated as one of Campaign’s Creative Faces to Watch in 2024. With a decade of experience in the PR, communications, and media field, Nayera has worked with prestigious clients such as AlGouna Film Festival, LaLiga, and L’Oréal, among others.
Her ability to manage and coordinate multiple stakeholders across different workflows has been praised by Mouna Ajam, Marketing and Communications Director, who has worked with Nayera on various projects. Mouna commends Nayera for her efficiency in handling responsibilities with a smile on her face, predicting great success for her in the industry if she continues to develop professionally while maintaining her positive traits.
Nayera’s career highlights include her role as a media operations manager at Expo 2020 Dubai, where she managed the Expo Media Centre. She has also led the PR and communications for high-profile events such as Formula 1® ADGP, ADSW- UFC280 & UFC 294, and NBA AD Games 22 & 23, achieving over 70K clippings and $8B in PR Value in 2023.
In addition to her PR work, Nayera is a passionate writer who contributes to regional publications like Vogue Arabia, Forbes Middle East, and Vice Arabia. Her features aim to showcase homegrown talents and bring their work to a global audience.
Nayera’s guiding principle is to tell the stories of her clients while incorporating generational principles and the latest trends, understanding the power of directly influencing people in a constantly evolving industry. With her impressive track record and dedication to her craft, Nayera Yasser is definitely a Creative Face to Watch in 2024.
