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1. Mod Op Acquires Brand Strategy & Integrated Marketing Agency LAM Design
2. Warren Green & Associates Partners with Trip Whisperer Agency for Public Relations Services
3. Sophie Schaked Awarded Pollack Group Scholarship for USC Annenberg School
Mod Op, a leading digital marketing agency, has made a significant acquisition in the industry by adding brand strategy, package design, and integrated marketing agency LAM Design to its portfolio. This move comes on the heels of Mod Op’s recent acquisitions of other prominent firms, including Crenshaw Communications, Red Tettemer O’Connell + Partners, and dPrism.
With Mod Op boasting clients like Nestlé, John Deere, ExxonMobil, and Baha Mar, and LAM Design’s impressive roster including Duracell, Reckitt, Sanofi, Panera Bread, BIC, and Church & Dwight, this merger is set to create a powerhouse in the marketing world. Mod Op CEO Eric J. Bertrand expressed excitement about the addition of LAM Design, highlighting the diversification of services and the legacy of client loyalty that comes with it.
In another industry development, Warren Green & Associates, a renowned property representation firm, is expanding its services by partnering with Trip Whisperer Agency to add public relations to its offerings. This collaboration, led by veteran travel publicist Jessica Parker, aims to enhance efforts among travel advisors and consumer audiences, with a focus on sustainable and community-focused travel.
Additionally, The Pollack Group has awarded the prestigious Noemi Pollack Scholarship to Sophie Schaked, a rising sophomore at The USC Annenberg School for Communication and Journalism. This scholarship, which provides partial tuition support to students pursuing a major or minor in public relations, recognizes Schaked’s outstanding work at the USC Annenberg Center for Public Relations and her collaborations with brands like Wasserman Music.
These industry developments showcase the dynamic and evolving landscape of the marketing and public relations sectors, with companies making strategic moves to enhance their offerings and support the next generation of talent in the field.
