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Striker Brands Announces Partnership with Darby Communications to Expand Brand Awareness in Outdoor Market
Darby Communications Partners with Striker Brands to Elevate Outdoor Apparel Presence
Hudson, WI – Striker Brands, a renowned producer of top-of-the-line fishing apparel, has recently announced a strategic partnership with Darby Communications, a leading PR and marketing agency based in Asheville, NC. The collaboration aims to enhance brand awareness for Striker in the expansive outdoor space through targeted PR and media relations services.
Craig Poucher, President of Striker Brands, expressed his excitement about the partnership, stating, “Darby Communications embodies all the qualities we sought in a PR partner—proven success in the outdoor and fishing sectors, along with a dedicated team committed to client satisfaction. We are thrilled to embark on this journey together.”
Established in 2005, Striker initially focused on producing technical apparel for snowmobilers under the leadership of CEO Jim Poucher. In 2010, the brand shifted its focus to fishing gear, leveraging years of experience and cutting-edge technology. This strategic pivot led to the formation of Striker Brands LLC, dedicated to offering high-quality apparel for anglers. From innovative ice fishing suits with Sureflote® flotation liners to a comprehensive range of rainwear, UPF apparel, lifestyle wear, and accessories, Striker has solidified its position as a leader in fishing apparel.
Darby Communications will play a pivotal role in supporting new product launches and promoting Striker Brand’s diverse product lineup through targeted media outreach, brand storytelling, and trade show support. With a wealth of experience in the outdoor and fishing industries, the Darby team is poised to leverage their connections to introduce the brand to new audiences and strengthen relationships within endemic fishing media.
Angie Robinson, President of Darby Communications, expressed her enthusiasm about the partnership, stating, “It is a privilege to work with a brand that is deeply committed to enhancing the on-water experience. With our team of passionate anglers and outdoor enthusiasts, we are eager to represent such a respected name in the industry.”
For more information on Striker Brands and their latest product releases, please reach out to Kade Gewanter at [email protected].
About Striker Brands:
Striker Brands LLC, founded in 2005, initially catered to snowmobilers before transitioning to the fishing industry in 2010. Renowned for introducing the first ice fishing suits with Sureflote® flotation assist, Striker has expanded its product range to cater to all fishing and marine activities. With a steadfast commitment to innovation, quality, and comfort, Striker continues to serve anglers nationwide with industry-leading products designed for every adventure. Learn more at https://strikerbrands.com/ or follow @strikerbrands on social media.
