Photo credit Source : www.prnewsonline.com
Supporting Journalists, Inclusive Mother’s Day Communications, and Prepping for the 2024 Election: This Week’s PR Roundup
In this week’s PR Roundup, we delve into the importance of supporting journalists on World Press Freedom Day, inclusive communications regarding Mother’s Day, and the early preparations for messaging strategies for the 2024 election.
World Press Freedom Day, observed on May 3rd, highlights the significance of journalism and the freedom to seek, report, and distribute essential information globally. The United Nations encourages celebrating press freedom, assessing its state worldwide, defending media independence, and honoring journalists who have lost their lives in the line of duty. The Pulitzer Prize Board also recognized the efforts of student journalists covering protests and unrest, emphasizing the need to support journalists professionally and personally.
On the topic of Mother’s Day, businesses have started allowing users to opt-out of Mother’s Day branded emails to accommodate those who may find the holiday triggering due to personal circumstances. Research shows that offering opt-out options can positively impact customer relationships and purchasing behavior, emphasizing the importance of empathy in communications, especially during holidays.
Looking ahead to the 2024 election, a report by Shallot Communications reveals that only half of companies have started planning their communication strategies for the upcoming election. With concerns about being perceived as partisan, organizations are advised to involve communication leads in planning and execution, considering employee sentiment, the external landscape, and potential CEO statements. The report emphasizes the need to start preparing now to navigate potential challenges and ensure smoother communication in the future.
As the world of communication continues to evolve, these insights serve as valuable reminders of the importance of supporting journalists, practicing empathy in communications, and preparing for future events to effectively engage with audiences and stakeholders.
